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The Back to God Hour

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  brochure

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  table top display

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  stationery

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  identity standards CD

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  ministry profile templates

The Challenge

Boost Donor Support - BTGH was faced with an aging and declining donor base. The general audience perception was that this ministry was primarily an antiquated North American radio broadcast to a largely Christian audience. The reality is that they are a nine language, multi-media ministry delivering the gospel to millions of Christian and non-Christian audiences worldwide. Our challenge was to re-brand the organization to appeal to younger and non-traditional audiences.

The Results

  • Increased brand awareness.
  • Donations have increased.
  • Receiving positive comments from younger audiences.