help hurricane relief efforts, give to the Red Cross

Mission Year

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  poster

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  stationery

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  website

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  brochure

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  postcard

The Challenge

Attract More Applicants and Specifically Female Applicants
In order to advance their ministry, Mission Year decided that they needed to begin marketing their organization and branding their program. Previous collateral was perceived by possible applicants as too “hard core” and portrayed a very difficult experience. Many females were intimidated by the opportunity. Mission Year did not want their marketing materials to push people away before a conversation and explanation of the ministry.

The Results

  • Overall applications increased.
  • The ratio between males and females reached their desired balance.