Portfolio

The Challenge

Brand Unification and Cultural Alignment - Much of Rest Haven’s growth came through acquisition, resulting in fragmented brands and market perceptions. Each organization acquired and each service offered had its own name and brand. Most of the signage did not reflect any parent organization. They were not reaping the benefits of each other’s reputation and the market did not connect them together. They needed to create a unifying brand identity for the entire organization. In addition, each facility had similar but separate cultures and agendas that needed better alignment internally.

The Results

• Internal kickoff campaign received enthusiastic support throughout the organization. Over 2,000 employees and volunteers felt it embraced the essence of the organization and their culture, reflecting the heartfelt respect that is extended to each service recipient.
• Externally, the consistent brand message and visual appeal has attracted new people to their facilities where they are greeted by a motivated staff.
• Their brand strategy is an integral part of Rest Haven’s continual growth.