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John G. Shedd Aquarium

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  interactive cd-rom and packages

1 2 3 4

  interactive cd-rom and packages

1 2 3 4

  interactive cd-rom and packages

1 2 3 4

  interactive cd-rom and packages

The Challenge

Obtain Media Coverage For Shedd Aquarium
For years Shedd Aquarium had used traditional media kits to inform the media and gain press coverage. These media kits consisted of a folder and multiple inserts such as press releases, animal descriptions, and facts about the Aquarium. As the leader of cultural attractions in Chicago, Shedd wanted to develop a fresh way to connect with media outlets. The excitement of Shedd needed to be communicated through the media kit.

The Results

  • Wild Reef: Silver Anvil Award, Public Relations Society of America
  • Wild Reef: Skyline Award, Public Relations Society of America, Chicago Chapter
  • Wild Reef: Gold Muse Award, American Association of Museums
  • Wild Reef: MarCom Platinum Creative Award
  • Wild Reef: Silver Trumpet Award, Publicity Club of Chicago
  • Wild Reef: Paul Holmes Silver Sabre Award
  • Sea Star Quest: Golden Trumpet Award, Publicity Club of Chicago